Search Engine Optimisation
Search Engine Optimisation, or SEO as it is commonly known, is quickly becoming one of the most vital parts of any online business. Due to the amount of competition that is out there in any market, having any sort of edge of your competitors could mean the difference between your business thriving or stagnating. This is true from small local businesses to enterprise level corporations.
SEO is just one part of an overall sound digital marketing strategy, but is arguably one of the most important. Search Engine Optimisation ensures that your website is ready to be crawled, indexed and provides relevant information for not only your users, but Search Engines such as Google & Bing.
Having a site that is technically sound will make it easier for your customers to find you online, meaning higher conversion rates, more traffic and overall a happier and healthier business.